What is A Press Release?
A press release is a short, compelling news story written by an experienced public relations professional and sent to targeted members of the media. The goal with a PR piece is to generate as much interest as possible with a piece of content by leveraging high authority websites. A press release also helps get websites indexed, mask SEO strategies, and help build trust with showcase links on your website “as featured in”.
It should contain all the essential information (who? what? why?) for our target demographic – journalists or publications-to easily produce their own stories about these topics without any trouble whatsoever.
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