Backlink velocity (backlink cadence) is the rate at which a website or page is gaining backlinks. It is usually measured in links per month or referring domains per month.

But can you build backlinks too fast? Will your website be cast into Google jail forever and ever? Watch the video below to find out.

Backlink velocity can help improve a website’s ranking in search engines as continuous popularity signals are sent to Google—however, backlinking works fine in spurts for industries with less competition. Creating and maintaining a backlink gap is a good approach to off-page SEO.

It is important to note that quality is more important than quantity regarding backlinks. A dozen high-quality backlinks from relevant, authoritative websites can do more to improve your ranking than hundreds of low-quality backlinks. To many spammy backlinks can trigger a penalty with Google.

If you are unsure about the quality of a backlink, you can use a backlink checker tool to help you assess its value.

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