Google Map Stacking & Local SEO Ranking Factors

What is Google Map Stacking And Does It Help Rankings? 

Google Map stacking is a technique used to improve the ranking of a website in Google Maps by creating multiple Google Business Profile (GBP) listings, and custom maps, for the same business. The listings are then linked to each other and the website, creating a “stack” of backlinks. This technique can be effective for local businesses trying to improve their visibility in Google Maps.

You must create multiple map listings for your business to create a Google Map stack. The listings should all be for the same company, but they should be created for different locations. For example, if you have a dental office, you could create one GBP listing for the main office location and then create additional map listings for each of your surrounding suburbs.

Once you have created your map listings, you will need to link them to each other and to your website. You can do this by adding the links to the websites and by adding the links to the GBP profiles.

Google Map stacking is a relatively new technique. However, evidence suggests that it can be effective for local businesses. If you want to improve your ranking in Google Maps, Google Map stacking may be a technique you want to consider.

Here are some of the benefits of Google Map stacking:

• It can help you to improve your ranking in Google Maps outside the immediate location.
• It can help you to attract more customers to your business.
• It can help you to build brand awareness in the suburbs.
• It can help you to generate more leads and sales.

If you are interested in trying Google Map stacking, there are a few things that you need to keep in mind:

1. You need to make sure that you create high-quality GBP listings. Your listings should be complete and accurate and include all of the relevant information about your business.
2. You need to ensure you link your map listings to each other, your GBP, and your website. The links should be relevant, and they should be easy to find.
3. Google Map stacking takes time, so you should not expect to see results overnight.

If you are looking for a good way to improve your ranking in Google Maps, Google Map stacking is a technique that you should consider. Google Map Stacking can be very effective when combined with other local SEO signals. 

Driving Directions Requests Are A Ranking Signal

Yes, driving direction requests can impact local rankings. Google uses dozens of factors to determine how to rank businesses in local search results. One of those factors is the number of driving directions requests a business receives. This is because Google wants to ensure that the companies that appear at the top of the search results are most likely to be of interest to users. Our G-Maps Matrix provides this service for you.

There are a few things that businesses can do to increase the number of driving direction requests that they receive:

• Ensure your Google Business Profile (GBP) listing is complete and accurate.
• Include your address and phone number on your website and marketing materials.
• Encourage customers to request driving directions from your website or your GBP listing.
• Promote your business on social media and other online platforms.

By taking these steps, businesses can increase the number of driving direction requests they receive and improve their chances of ranking in an extended.

Google Map Embeds Are A Local Ranking Factor

Google Business Profile (GBP) embeds are a great way to improve your local SEO. When you embed a GBP map on your website, you’re telling Google that your business is legitimate and has a physical location. This can help improve your local rankings and make your business more likely to appear in local search results.

In addition, GBP embeds can also help to improve your click-through rate (CTR). When potential customers see a GBP map on your website, they’re likelier to click on it and learn more about your business. This can lead to more website traffic and more leads.

Finally, GBP embeds can also help to improve your brand awareness. When potential customers see your business name, address, and phone number on a map, they’re more likely to remember your business and consider doing business with you in the future.

If you still need to start using GBP embeds, I encourage you to start today. It’s a simple and effective way to improve your local SEO and reach more potential customers.

Here are some tips for creating effective GBP embeds:

• Make sure the map is up-to-date and accurate.
• Use a high-quality image of your business location.
• Include a call to action, such as “Shop Now” or “Call Us Today.”
• Promote your GBP embeds on social media and other online platforms.

By following these tips, you can create effective GBP embeds that will help you improve your local SEO and reach more potential customers.

Do Citations Help With Local SEO? 

Yes, citations can help local SEO. Citations mention your business’s name, address, and phone number (NAP) on other websites. When Google sees your NAP information listed on multiple websites, it can be more confident that your business is legitimate and that you have a physical location. This can help your business rank higher in local search results.

Keep these things in mind when trying to improve your local SEO with citations:

• Make sure the citations are accurate and up-to-date.
• Try to get citations from high-quality websites that are relevant to your business.
• Avoid getting too many citations from the same website or directory.
• Monitor your citations for accuracy and completeness.

By following these tips, you can improve your local SEO with citations. There is no need to build a million citations. The top hundred to two hundred citations coupled with a few niche-specific citations will work fine in most cases.

The Most Important Local Ranking Factors For SEO 

The local rankings signal for Google Business Profiles is a variety of factors that Google uses to determine how to rank businesses in local search results. These factors include:

• Relevance: Google wants to ensure that the businesses that appear in the map are the businesses most relevant to the user’s search query. This means that Google will rank businesses higher if they are closely related to the keywords the user has searched for.
• Distance: Google also considers the distance between the user and the business when ranking local results. This means that businesses closer to the user will be ranked higher than businesses further away.
• Prominence: Google also considers the prominence of a business when ranking local results. This means that Google will rank businesses higher if they are well-known and have a good reputation.
• Reviews: Google also considers the number and quality of reviews a business has when ranking local results. This means that businesses with more positive reviews will be ranked higher than businesses with fewer negative reviews.
• Google Business Profile Signals: Google also considers a variety of signals from Google Business Profile listings when ranking local results. These signals include the completeness and accuracy of the listing, the number of photos and videos, the number of reviews, and the average rating.

It is important to note that these are just a few factors that Google considers when ranking local results. Many other factors can impact a business’s ranking, such as the quality of its website, the number of links to its website, and the amount of social media engagement it has.

If you have your Google Business Profile optimized to the max but still aren’t getting the rankings you need to try a G-Map Metrix, a potent mix of all the ranking signals mentioned in this article done for you by a local SEO expert.